Saturday, April 11, 2015

Advocacy Review: Mister Cebu



MISTER UNITED CONTINENTS PHILIPPINES -CEBU:
REUTER HANZ VELANO
VIDEO PRESENTATION: 3 minutes
ADVOCACY: EDUCATION FOR STREET CHILDREN







OBSERVATION: What a beautiful way to open an advocacy – I LOVE CEBU song! The video really sells Cebu to the world – and whoa, you get the feeling of wanting to go to this wonderful island. However, while the video consumed 30 seconds of tourism ad, the advocacy of Hanz is on street children. He threw the question: what have you done for them? He had a video at the Zapatera school, but children where nowhere to be found in the video clips. He also dropped by the Cebu City Task Force on Street Children, but the children were really mere “extra,” who waved at the camera and said “hi.” There was no clear interaction.
CONTENTWISE, this is a popular advocacy. I hope that Hanz will really live up to his advocacy.
ALL IN ALL, medyo nakulangan ako.
MY VERDICT: THE VIDEO CAN STILL BE IMPROVED.


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